VISION

Our mission at Elan Edelman?

Cultivate brand PREFERENCE on easyJet's customers by creating experience and arranging meetings between the easyJet team and key journalists.

Work CONSIDERATION for the 30% of French people who have never used easyJet by separating easyJet in a very competitive environment with B2C and corporate angles.

Developing CONFIDENCE by organizing regional press events, One to One interviews, a dating plan and press trips for journalists and influencers.

Creativity

For easyJet, Elan Edelman offers integrated strategic marketing consulting to develop easyJet's role in lifestyle media, while strengthening corporate communications with more diverse words.

Our 360 ° tip is divided into three parts:

  • Executive coaching: One to One interviews, a regional meeting plan ...
  • From brand communication: announcements of new routes, press trip for journalists and influencers, a partnership with BHV for the launch of the "Why Not? With a dedicated showcase and an influencer event ...
  • Outcome management and crisis communication on issues such as Brexit ...

Results

Our strategy has allowed for a real infiltration of the lifestyle press and created a new circle of influence for easyJet with more than fifty relationships with bloggers and influencers. On the corporate side, our meeting plan has resulted in feature articles, such as a four-page portrait of Executive Director Carolyn McCall in Challenges.