Amélie Aubry is Managing Director of Brand Marketing at ELAN EDELMAN. With over 10 years of experience, Amélie boasts strong experience as a strategist, especially in the creation and implementation of integrated strategic concept, including high end PR activation to amplify positive buzz on Corporate, B2B or Brand topics. Within ELAN EDELMAN, Amélie provides strategic guidance for clients from multiple sectors in their integrated sequence of communication. She systematically places the idea and societal impact at the heart of activations.
Amélie is the client strategist of Danone: the Dairy division on the issues of reputation and on the brands’ influence (eg. Danio’s launch), Danone Waters (#Vivelagastronomie for Badoit, Evian, Volvic) and the Danone group (editorial counsel). Beyond the food industry, Amélie has a fine knowledge of the high-tech sector (Lenovo). She also counsels the Maisons Dom Pérignon and Moët & Chandon in their overall editorial approach and the implementation of the French PR strategy.
In 2005, Amélie Aubry began her career within the Corporate & Brand department of Burson-Marsteller Paris, a leading International PR agency which belongs to WPP. During her 7 years at Burson-Marsteller, Amélie supervised several international and local communications programs for corporate and lifestyle brands and products (Heineken, Bel, Sony Mobile Communications).
Amélie graduated with a Master’s from the Business School of Toulouse, as well as a Bachelor’s degree in European Business Management from the University of Coventry (UK). Amélie was also a lifestyle blogger for 4 years.